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But that 10xFC playbook is just a small FRACTION of what your freelance copywriting business needs. What you actually need is to put an end to the lonely slog of trying to tackle every new shocker your leads and clients send your way. And you can put an end to those things with:
For the website front-end and back-end, I like to keep things simple. If you already have a Shopify instance setup, you can use that for your backend and use Builder's LP template on top so it's easy to build pages. If you don't have Shopify setup, then I would recommend using Unbounce. Even with zero coding or design skills, Unbounce makes it pretty easy to whip something up quickly. Years ago, I made this page, with zero design or development skills, just drag and drop.
What is Microsoft Clarity You may know of HotJar. Microsoft Clarity is HotJar on steroids with zero cost. Completely free. It gives you heat maps for desktop/mobile, scroll-depth maps (so you can see how far someone goes before leaving), and user session recordings. The user recordings are the most useful in my opinion because you can see where someone spends more time than others, and adjust your messaging or where it sits on your page to increase conversion. For example, if you see that a comparison chart or a specific review has more time spent looking at it, then you might want to move that higher in the page, or change your opening headline text to be something more along those lines.
Production-wise, you can get a fancy video editor to create assets for you, or you can film something in the TikTok app, edit it there, download it, and run it. This FB ad for Immi was an example of something I made for TikTok and they turned it into an ad. Not-so-surprisingly, it's one of their best UGC ads with a 2.5x ROAS. UGC feels native to social platforms and they tell a story without the \"As Seen on TV\" ad feeling with it.
Well, don't worry, we've got you covered! You can keep reading for step-by-step instructions on how to set up your Facebook and/or Instagram ad and integrate it with your quiz. But first, we're going to go into a little bit of a copywriting tutorial to help you maximize your efforts!
As with most things in life, investing more time and money usually yields faster/better results. To get a better idea of what goes into a successful B2B inbound marketing campaign, download our free checklist: hbspt.cta._relativeUrls=true;hbspt.cta.load(1547213, '37a9913b-2c29-4a4d-9bfe-df465f5e18ad', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); 59ce067264